Everyone knows cashmere, but hardly anyone knows how demanding the processing of cashmere wool is. At Fraas, the production of high-quality scarves and accessories made of cashmere wool has a very long tradition. Curious? Our film shows how it works.Perfect craftsmanship for perfect luxury.
Unfortunately, haptics and smells cannot (yet) be conveyed on the Internet. This image brochure, disguised as a book called “Soul-Book”, would have deserved it. In times when many publications are only produced virtually, such a lavishly produced work stands out all the more. Linen cover, thread binding, paper quality…everything a poem. As well as texts, layout and our part: unusual photo motifs staged with a lot of soul. Soulbook. Thank you Fraas for the soul mate!
Precisely to every single fiber,
luxurious appearance, high wearing comfort.
All this is embodied in the Fraas Home Collection.
The “Signature” collection of our customer Fraas is primarily intended to serve the luxury sector worldwide – and it has what it takes to do so. The noble fabrics are woven in Wüstenselbitz, special items of the collection are printed in Como, Italy with a unique textile printing process or by screen printing.
The biggest names in fashion, such as Armani, Gucci and DG, also have their specialties made here.
To raise awareness among the sales team and market to Fraas stores worldwide, we designed, organized and, of course, filmed at both locations. The result, a film that animates but also informs.
A cheeky clip of online support for a classic: no, it wasn’t Burberry, but the Fraas company that first wove this pattern.
