IGM Bayrisches Strohschwein


IGM Bavarian straw pig

Concept, brand development, info films, photography, web design

All projects

You can’t stop an idea whose time has come.

Pure nature, directly from the homeland, without any organic seal. What was started in 2015 as the Straw Pig initiative by a few activists has now matured into a successful model.

Product quality for the customer, quality of life for the animal: a win-win situation for man and pig.
The project supports the regional value chain – sourced and processed only from within a 50 km radius.

We took over the branding in 2015, from the design of all print media to the production of an image film. A new website that acts as a networking platform between consumers, butchers, farmers and restaurateurs was launched in 2021. Since then, there has been tremendous growth; both in members and in sales of straw hog products. Good for everyone, because regional is cool, not stingy.